Quote from: Bitcoin-hotep on July 03, 2014, 03:45:30 PM

I could maybe help with branding.

Thank you, a logo is number one. Professional, simple, recognisable.

Quote from: pandher on July 03, 2014, 03:59:12 PM

A brief overview needed, anyone?

Technically: Light and stable with a modern codebase, maturing features from the alternative currency sector which benefit users added on a faster timeline than bitcoin. Think of it more as standardization rather than innovation.

User focussed: Most development effort and innovation goes in to making bitmark as user friendly, and simple to integrate with, as possible.

Adoption: In line with being user focussed, all marketing and outreach will be to potential adopters, such as microtransaction marketplaces. The project is crafted in such a way that encourages all involved to focus on adoption.

Earned Value: no hype, no rush to get on exchanges, no ipo, premine, it's not a cash cow, it's a project to make a viable every day currency, any value will be earned.

Longevity: 0.250% (max) of the block reward goes to the bitmark development fund, supporting long term dedication to to the project, and future growth as value grows.

Distribution: A configuration which aims to ensure fair distribution whilst using proven PoW which has had substantial investment in hardware.

So, no hype or gimmicks, just a project which focusses on becoming a stable every day currency. Remember the days when the first bitcoins were gifted to each other, when buying a pizza was a milestone, when it was about developing a useful currency, when we asked how can we get x to use this, rather than what it it be worth tomorrow? this is about getting back to that ethos, whilst recognising the space has moved forward.

Project Status: We are close to releasing the first clone-able reference implementation (technically already complete), it's 90% of the bitmark foundation and serves as a modern, tested, codebase which other can fork and use to make their pump and dump clones. They're going to do it so we may as well ensure they're using safe tested code rather than copy and pastes of redundant code.