In my opinion there's nothing wrong with the name. It can be associated somehow or we all can try a rebranding.
Even if the DEV dumped the coins we still have our wallets and can keep it alive.
All we need is:
-new logo.
-another well known exchange service (bittrex, mintpal..)
-strong community
-merchant
-website
-facebook
-twitter
-irc channel
We can take over this coin and manage it,
Agreed.Dev dumped his coins is not a bad thing.Look at pinkcoin,vootcoin and purecoin etc.They thrive after being taken over by good dev.
The question then is, who is that good dev that would be interested in taking over this coin.