So what is so special about this coin that it gets a nice high volume pump? IPO, PoW... not that interesting.
ELI5?

Good dev, good idea, good vision, good marketing, good launch, good communication, good delivery of goals, good supportive community, good possibilities, good future.
Good dev - how do you know this? For now we just have a clone of bitcoin with some sloppy copy-pasting. Example:
https://github.com/viacoin/viacoin/search?q=bitcoin&ref=cmdformActually most of these are intentionally left. It's only UI facing stuff that needs to be changed. It means we can keep up to date with pulls without big merge headaches.
There are a couple of UI merges missed, but overall your search is misleading.
I don't think it is misleading as it shows how much/or little effort you put into developing this coin, which is understandable - you don't have incentives to do more.
Imagine a CEO of a firm selling all his shares in his company and then claiming to minority shareholders - I will bring you to the moon because I am rich. The amount of effort you put in coin development is appalling.
Right, but your search is based on incorrect assumptions. Why would you change the names of files, functions and classes when you want to maintain compatibility with upstream?
It's *only* UI, userfacing that matters - and that is 100% intentional.
These are not the name of files and functions. For example, the error message that pops out when one tries to make RPC call to the wallet:
"Error: There is no RPC client functionality in bitcoind anymore. Use the bitcoin-cli utility instead."
The utility name is viacoin-cli, not bitcoin, but you didn't bother changing this error message.
The makefile and testnet are another examples. It has nothing to do with function names.
Doc files as well:
https://github.com/viacoin/viacoin/blob/fe95e4d3c556a6ea9afca8f03064bd3ace4776c1/doc/release-notes/release-notes-0.3.20.mdnotes on bitcoin everywhere.
And on and on.
Uh-huh, and can you explain why we should be rebranding release notes for versions of the software that are not Viacoin? I already said there were a couple of IU entries missed, but that is it.
Translated files most certainly do not count either. You are absolutely welcome to make pull requests at the project.