As you can see in the OP, the reward structure was made more obvious only in an update, 20 minutes after launch.
I'm sure you just didn't read the OP
Am I missing something, I could swear I knew about this zero block ordeal for DAYS?
You seem to be really struggling with the comprehension of simple implications. That's breaking my heart. Here, I'll make it easier for you. Read this:
http://en.wikipedia.org/wiki/Fine_print The obvious (unlike this reward structure) implication is: some people catch the fine print and others don't. It doesn't make it less scummy.