That's 25$/GHash then. Current generation of miners is 1-3$/GHash. No one will buy this device. I wonder what's the point of taking it to market. Probably the increase in difficulty was not taken into account when calculating the business case for these. But still, I am curious about the next gen. Hope it'll be 28nm technology with a competetive price tag.
These have been around since at the least March of 2014. But you're right, and they were still expensive then.