What am I missing, other than optimism?
There actually aren't cheaper ready assembled units for sale and FC has stated a 15-20% total network self mine goal. The market is incredibly thin so if you don't already have shares, your only hope is to knock a few straggling weak hands loose.
Good luck!
edit... link
https://bitcointalk.org/index.php?topic=735728.msg8311953#msg8311953FC had that goal about 12 months ago. What happened in the last 12 months. The shit hit the fan unfortunately and we got paid virtually nothing.
Best laid plans of mice and men and all that .....