I agree. Shops are more difficult and also much more important because they establish Bitcoin as a currency of exchange at a specific value.
Agree, too. Is there any page with bitcoin plugins to well known ecommerce software? I know there are some plugins, but its pretty hard to find. As we see in this thread, site owners are asking for this. Nobody will code bitcoin payment plugin for self, but when we offer bitcoin plugins for their shops, life will be much easier. I'll pledge some money for developing those plugins, too.