This should be covered by operating costs.
You're an operating cost.
+1
Ad campaign is unnecessary - what are we doing, buying team members?
I think he should have considered making the ad campaign initially available to shareholders only. This would at least give them a little income while waiting for the dividend payments to kick in.
Yes, all of us who have signed up to the sig campaign are advertising costs. I don't feel bad about it. Problem with sig campaign is limited audience (and when posting in AM threads : preaching to the choir)
A properly managed ad campaign that targeted a larger amount of the internet and links that led to better designed sales sights would be money better spent IMO. I will still take the btc offered for my sig. If FC is smart he's using the traffic stats from this campaign to strategize for a real one soon.
I really wonder if his focus is so much on consumer sales though? He doesn't seem very good at it, maybe Chinese language internet market works differently regarding this?
Whoever ran the sig campaign is kind of an idiot....
Started skipping over higher ranked forum members because those spots were "full" instead of letting those people in and having less spots for lower members. Choosing a full member over a Hero member... when you obviously value hero members more (they are paid more) is idiotic. I tried to explain how it was stupid several times, but the language barrier prevented that.
Still have it in my sig though because, well I am a share holder... but sucks I should have gotten something for it and was passed up.
Obviously you can't blame those leasing sig space for working the campaign, but friedcat should keep stats between sales drives on how effective the ad "dollars" are in campaigns like this just to make sure its generating the marginal revenue to justify running it.