Guys, I have some good news. I ordered a chargeback with American express on the preorder amount and I won. I am currently proceeding with a money claim to recoup the rest of the money I paid for the order. I really advise everyone to do it, we will have a lot more weight if a lot of people do claims.
https://www.moneyclaim.gov.ukThey missed their target shipping date of the 31st of July by far. We have clearly a case to get our money back.
In my case, they even cancelled my order against my will.
Cool. It's good to see some people taking action and getting their money back.