Its a super strong marketing, because its an eye opener that sticks.
Ask someone if they want to know how to pay 100.000% lower fee per transaction and there is not a single person who will say no.
As opposed to "bitcoin is a decentralized..." which will turn most people of.
Maybe interests the geeks.
Another killer line was the one that Bitcoin is like a free Swiss bank account.
Lines like those can be used to create a video with a message that explains why.
Not what.
You have a point about that. One thing Ive noticed is that Im very interested in BitCoin because I am a geek. Trying to explain why its important (forget about how it works) to my wife on the other hand is impossible. We need clear messages about what the benefit of using BitCoin is. On the other hand I submit that we need an EASY way for Joe Blow to get BitCoins. If he cant get one in a few simple clicks with his credit card, there isnt much incentive for him to use them. Its a catch 22. Not enough people take them because not enough people have them