The huge conundrum with bitcoin is the chicken and egg problem. If consumers are targeted, then where can they spend BTC if no merchants accept it. If merchants are targeted, then where will the consumers
come from if they don't have BTC. The way things are shaping, it seems that merchants are being targeted via Bitpay, Coinbase, et al. Makes sense because there is low risk for merchants to accept bitcoin while
waiting for consumers to use BTC. On the other hand, volatility poses a risk for consumers to hold BTC while waiting for merchants to accept BTC. With the upcoming reward halving and the assumption mass adoption
will eventually occur, it would seem that there is lower risk in the long term. Bitcoin pricing however is a slippery slope...and may cause bar room brawls