There is something sacred about it, though. This is not the sanctity that the ultra-nationalistic quasi-fascist crowd lends to it, but the due respect it deserves as a real and senseless tragedy.

Some things ought not to be appropriated in this way. Is it good and right to use imagery of genocides and wars to promote drinking water? Is it acceptable to exploit the drama of epidemics and pestilence to sell vitamin C? Is it effective advertisement, or is it simply depravity?