Let's not pretend this isn't happening with almost every other new shitcoin that gets branded "the next big thing". Just a bunch of worthless penny stocks pumped by dumpers itching to make another wave of newbies bagholders.
"Doge Scheme" coins

On one hand, I can agree with you that that's a hypocrisy to pretend every time there are a brand new coin that it's an innovative coin but, IMO, there can be some exceptions because if every new coin is a scam than why many people invest in it??
I think here is the same situation as it was in the wild west during the gold rush when people were looking for gold mines - there are a lot of coins but only a few of them would worth something and,maybe, could even fight with BTC
Half of it is caused by people bigging up the coin, knowing full well it's "just another coin", and the other half are comprised of those who genuinely buy into the premise. So one side dumps onto the bag holders. You see it time and time again. This is why long-dead coins end up with a strong core following, even after the price has hit rock-bottom. Only the faithful remain. The "traders" have already moved on to the next coin. Cycle continues.