Quote from: buysellbitcoin on October 02, 2014, 05:09:41 AM

Hi KJBit,

Answered this in other zebpay thread.

Here just for, the sake of it

Zebpay, well, we worked really hard to come up with good brand name that is catchy and can be differentiated from other players in this crowded market. We had setup few constraints on choosing brand name :

1. We wanted it to be very different.
2. We did not want web 2.0 names like webio etc because that space is too crowded now for any meaningful name and it is tough to market.
3. Zeb ventures is umbrella group starting with zebpay as wallet/payment solutions. So our main branding must be unique across other segments we want to expand in future. This is tough one as finding main brand identity uniquely available across various segments is tough.
4. We do not want to have bit, crypto, coin as they are tough to market and domain squatting has been done to death.
5. As our services are financial services we do not want to be creative with spelling morphing as that might go wrong with phishing sites appearing in future. Name has to be very simple to spell.
6. Having character like animal, bird, cartoon is much easier to brand initially ( this is general perception and not baked by any scientific research, but we buy this

)
6. We like zebra, as zebras have few unique properties. Their stripes come in different patterns, unique to each individual. They are generally social animals. Zebras have never been truly domesticated. We were able to establish connections between Zeb ventures culture, brand and product suite with this features.

And on top of everything,

We wanted people to ask this question, How did you come up with name zebpay

Regards

+1. Congrats on your new venture mate. All the best.!
Have been off the scene for a couple of months but was following imp news. Dropped by to wish you.

Regards,
AD