As others have already pointed out, your assumption is wrong. You can see a yellowish layer when U r logged in. But, that does not make me believe that the image is real. If it were real, Hashie could keep it for a day or more for multiple trusted members to verify it. The little less profit from BTCGuild could have been make up for with the reputation built with the verification.

Moreover, I can see, multiple sock-puppets are trying to blindly push this service, which is a BIG NO NO.

So, I neither call Hashie a SCAM, nor fall for it. As I can see, it is doing shady business practice...