I appreciate your concern, but the fact of the matter is, we're delivering these products and the coins will be useful from day 1.
I do have incentive to sell the ICO because it goes towards getting the business off the ground. The whole process of enabling payments with NooCoin to the logistics of distribution, shipment, packaging, branding etc. All incur costs. These costs have been fronted by us and we've taken a reasonably large risk to sell our products for the coin because we believe in Crypto Currency aiding our business.

You forget, because these coins have utility from Day 1, while we do raise BTC, we also provide the stock to allow for 500 btc worth of NooCoin to be spent at our store.