Hashie doesn't care if the difficulty drops or not. They just want to sell contracts to hedge their investment.
I, for one, thing the environment for these FireHashers looks pretty good right now. I think I'll try it out.
AMHash, who provides hashing power to Hashie, has shown photos of their operation. People too often assume that cloud mining operations are a ponzi scheme because they don't understand why a company wouldn't just keep the proceeds of the mining operation for themselves. The reason is that if they can get other people to pay their maintenance fees then they are protected from a collapse in the bitcoin market. They're just hedging their bets by letting users like us accept some of the risk in exchange for possible profit. Not so hard to understand.
Keep in mind firehashers might not be backed by AMHASH. So if hashie does collapse no refund from AMhash. As for their profit of 0.2 btc that is misleading since this assumes stagnant difficulty. With the new year you have no clue how bitcoin will react or difficulty. Sure it looks like we will get one or two more difficulty drop but when we get difficulty increases you can bet it wont be by 2-3% like these drops. we are known for 10%+ which means one difficulty increase will prevent ROI from ever occuring. Sure you could sell the firehasher to another sucker but hashie is sort of greedy with the 10% markup making it hard to ROI doing that as well.