I actually know a person who works for Intel who is developing this. You would all shit your pants if you knew who he was in this community and you probably wouldn't believe me.
He says this is going to get about 2.4 Ghash range (they are still testing it) and it was supposed to cost about 1000 dollars but maybe they want to compete with asic and offer cheaper prices? But again, this card isn't really for Bitcoin, so who knows.
I think you "friend" who works for Intel is off by a factor of 10. 240 Mhash/s might be possible, but not 2400 Mhash/s.
Some have predicted a bit more than 240Mhash/s of course, but not off by much. Numbers just don't add up to do as you suggest.
Mrb post details the core of those numbers of how 2400 Mhash/s isn't going to be possible.
It's all mute now with FPGA coming out at lower prices and better results without using tons of electricity.
ASIC is of course on the horizon, should prove to be an improvement that most FPGA out right now.
I don't expect what BFL suggests, but ASIC will eventually be the next step forward, after FPGA.