Advento will use its own Web analytics system, the core of which is the Matomo Analytics Platform, which allows Advento to store data on its servers, without giving them access to third parties and not depend on third-party systems of analytics. In addition, Matomo allows you to collect data in real time, does not create a load on the website and does not affect the download speed of its pages. We are upgrading Matomo for the needs of Advento, developing additional modules and add-ins that extend the functionality of the platform.

In general potencial users could be presented in 3 categories:

  ◉ Bloggers, website or portal owners, forum admins, in the eyes of the platform these are all potential marketing sites, where adverts could be run for a profit;

  ◉ Advertisers and advertising agencies that want to increase the efficiency of their marketing campaigns by having a more accurate targeting, absolute transparancy and by removing the possibility of fraud;

  ◉ Other marketing platforms. In case there are not enough advertisers or publishers, you can rent other sites to run adverts or lease your own sites.

There are a lot of money in field of marketing. That billions of dollars are really spent each year! How will you compete with current leaders in this sphere? Will you need any employees for setting up advertising for each client individually?