I wouldn't just dive into a token because some big name's behind it. Sure, a famous face can get everyone hyped up and pump the price at first but I've seen too many of those crash when there's nothing real backing them up. If my favorite athlete dropped a token, I'd dig into what it's for, who's running it and how it actually works before I even think about jumping in. Hype's fun but I care more about stuff I can actually use and that'll stick around.