Hey. I heard about this project from my friend. Please tell me more about your idea. I would really like to participate in the sale, if your project will be interesting.
ARROUND is fully adopting the emerging technology of augmented reality to provide a decentralized advertising solution for offline retailers that allows them to engage potential customers in the process of shopping, through geo- and socio-targeted push notifications and in-store augmented reality shopping assistance which can even generate discounts for clients while they areselecting products to buy.
Through the activation of the AR Camera within the ARROUND application, consumers will be able to point at specific products or objects in order to activate an AR experience. The AR Camera can be trained to learn visual data in the form of packaging and logos so that when the camera recognizes
an item, it can provide additional information about it.
ARROUND can also recognize markers in the form of AR Codes (an analogue of QR codes) to trigger an AR experience for the user. While QR codes provide a uniform experience for all users, AR codes on ARROUND can offer a targeted experience for each individual user, based on their
socio-demographic data and the amount of personal information that they have chosen to share on the platform. In this way, ARROUND gives offline retailers access to the same powerful tools that online retailers have enjoyed for years. ARROUND will be an aggregator of AR experiences, so that
retailers no longer have to invest in their own application in order to provide an enhanced experience for their customers and supporters.
In addition to tapping this vast reserve of unrealized advertising, ARROUND also provides a unique platform for its users to communicate with each, create content and experience the world around them through the lens of augmented reality. Both the advertisers and users are supported by 3rd
party developers who can leverage the powerful SDK and API to create new features, designs and experiences for everyone on the platform via a marketplace.