9-10 lif token will cost 1 ETH , so 1lif token 120$ is a very high price for a 10 million market cap coin and for a new ICO. 900-100lif token for 1 ETH will be a nice price , you and your team should think about it.

1 - Yes, we've had more than 50 startups signup to our early access platform and are also talking to established companies in the travel space.
2 - What I think doesn't matter. Do your own due diligence and contribute to projects you think are worthwhile. The only tip I can give you is that if an ICO promises anything in terms of ROI or positioning, run away as fast as you can!

Kind words. Thank you!
You should join our slack channel, we have a lot of discussions and questions floating around there!

Hey,

the value of the tokens will increase along with the adoption of the platform, as the tokens are of limited supply. The total supply is determined as soon as out TGE ends. That said, we would want people participating in our TGE to believe in the project rather than looking at it from a purely financial perspective.

Hey, definitely send any contribution from a wallet of which you own the private keys! When you hold funds in an exchange you don't actually really own them, if the exchange shuts down those funds are gone. We definitely recommend myetherwallet, I even recommend you not keep funds on an exchange ever unless you're trading them!