Cool website! Bookmarked. The only thing I didn't like was the mark of bitconnect in the calandar.

More context about your current status could help. Information like:
- Do you run a crypto project?
- What stage are you at now?
- Define your target audience?


Without this info, I can give you some general tips that might be valuable.


- Keep your community real: Don't buy fake members or use any black hat method. Intelligent investors can sense it.

- Hype is fading, think about things that last: Many projects think only about generating quick hype around their sale, which helps them to raise money but once the hype is fading they have nothing to offer. Instead of focusing only on creating hype, also choose more traditional channels. Content and SEO might be the right choice in this case. Create a blog on your site and publish in-depth articles that bring great value to your target audience and invest in PR that supports your SEO efforts

You can find a lot of great info on the GuerrillaBuzz blog. Check out the  10 Steps to a Successful Crypto Marketing Campaign
 article

This article explores everything you need to know about bringing more traffic to your articles with crypto public relations distribution. We’ll cover core concepts, benefits, and strategies to help you succeed.

Within the fast-moving world of blockchain, great crypto PR is the difference between a project that reaches its goals and one that fizzles out without gaining any attention within the community. Part of a great PR strategy is ensuring that you’re doing effective crypto PR distribution.

Being able to increase the scope of your public relations campaigns and ensure that more people see your marketing materials is one of the core factors for success. Especially considering that there are over 10,300 cryptocurrencies currently in existence, you’re going to have to work hard to stand out from the crowd.


Image Source.


When beginning your very own cryptocurrency project, if you focus on establishing a good method and base strategy for distributing your PR materials, you’ll be much more likely to succeed. To help you get a leg up in this field, we’ve created this comprehensive guide that moves through everything you need to know.

Web 3 Marketing is a digital trend small or big brands shouldn’t neglect if they plan to leverage the latest opportunities in tech for higher ROIs.

Marketing is vital for every business transiting into Web3 — an emerging sector. Brands within the ecosystem often have to develop attention-grabbing campaigns and projects to pull in numerous users and retain them.

GuerrillaBuzz launched a new article aim to teach crypto projects all they need to know about Web3 Marketing

https://guerrillabuzz.com/web3-marketing/

I have researched several GameFi/Web3/P2E projects in the last few months. I was surprised to see that those companies don't understand how to promote themselves. It almost felt like they don't understand their target audience.Since I'm working in the marketing industry, I thought to give some insights for blockchain companies that will help them improve their marketing campaign and the community's people to understand better how to recognize if a company is running a good, honest PR & marketing campaign. You can look at it as another indicator that will help you determine if to invest in a new project.I will list here only 3 things I'm looking at when I invest in a project:

• SEO: One of the things I find absurd is that most blockchain companies don't have organic traffic at all! Why should they care about it? Because it means that to bring X visitors to their site, they need to spend Y money. Once they have budget problems or the market is going down, they stop their marketing activities (PPC campaign, for example), making their site not getting any traction, causing their coin price to drop even more. A company that care about SEO and has an actual blog on their site with good content is more likely to get organic traffic which can help to bring new investors and community members.
  
• Don't be impressed by sponsored articles: In the crypto news world, any company can buy a press release, no matter if they have bad product. That's why it's important to distinguish between press release and featured article. Example of press release:
  
• https://i.imgur.com/txpO4MH.jpg
  
  
• Social Media: Does the company you like does any effort to reach their target audience beside being active on telegram? Twitter outreach, Reddit AMA & posts, Steemit? If the company you follow do all of these activities, does it look fake? like it run using a bot? if the answer is yes, so consider the fact that their CMO might also buying fake telegram & twitter followers. If they fake stats on one channel they might also do it on the other one. Make sure you invest in an honest company (sound strange I know, but that's a principal worth following).
  
  

After reading all of this what can you do?

• Use an SEO tool to analyze the company you want to invest in. Free tool you can use Ahrefs.
• Read about blockchain PR
• Go to the company site and check if they have any blog, do they use blog on Medium or they have their own blog?
• It might be useful also to check this guide: Google’s 200 Ranking Factors: The Complete List (2022)

Before spending 0.1 BTC on marketing services I recommend you to take some time and actually learn about the topic. It can save you time & money. You can check out this blockchain marketing guide

First of all, good luck with your project. Even if you fail, learn as much as you can from the experience.

I recommend you run some research and learn more about the ecosystem and the specific industry you plan to target.
 


Few useful resources:


How to Create Your Own Cryptocurrency: A Beginners Guide



YC Library- Learn how to build your startup

The definitive guide to cryptocurrency


Blockchain Marketing Guide (Disclaimer: That's a guide by the company I work for)

I like this thread tbh. Sometimes I'm too much in the market that I forget we are pretty unique. Among my friends and family, I'm the only one who hold crypto for years, and it seems like people are getting into it every few years when there's hype but then once they lose their money they forget about it xD.


IMO the advantage of crypto it's also a disadvantage. To better understand the whole ecosystem you need to be technical, keep up with the latest news, and understand how to cash out when needed.
Since you need to be technical, many people just can't understand or don't have the patience to get into crypto. In many cases those people can be wealthy, so they have the money, but not the knowledge to actually do it.

It gives the people who do know what to do a small advantage when it comes to making a profit.

No doubt. Community means everything.
You can take a look at the top 500 coins on coingecko
 
Each company brings a new 'cutting-edge technology. This is great, but not every company knows how to gather people around their idea, talk to them the right way, run AMAs, share insights, get ambassadors etc...

One of the ways I'd like to measure community growth is by checking the sentiment on different platforms like Twitter, Reddit, and even Wikipedia.

On Twitter, I like using Twitterfall. If you use it make sure you put the speed on high. Then see how fast the feed goes. If you see the feed is insanely fast, usually (from my experience) there's is some price change (which make sense).



Here's a cool tool that shows you the daily page views per Wikipedia page. It says a lot IMO. When a newcomer does his/her research about a coin Wikipedia page is among the first things they will check (usually). So the pageviews per project can actually be an indicator for community growth!


I recommend using tool like wikishark



Another great way to measure project community growth is by better understanding what Blockchain PR is. By checking the marketing effort a certain blockchain company is doing, you could determine its growth potential.

In the 6 years, I'm in the crypto space, this type of question raised over and over again.
Since I got into crypto, I saw the rise of ICO, STO, IEO, DeFi, and now NFT.

In my humble opinion NFT gonna stay with us, but the popularity might decrease once a new fundraising method will appear (and if you look at the short history of the crypto space, it will probably happen).

Now NFT popularity is still growing.
Here's a google trends search I just ran:




Look how the popularity of NFTs already surpassed the ICO bubble in Jan 2018




As for now, it seems like NFT is still on the rise. Since I'm working in a Blockchain PR
firm, I can also tell you that many NFTs owners approach us to run a marketing campaign for their art, and the number of people who approach us just keeps growing. Companies/individuals can afford a PR campaign mostly after they have a budget for it. This gives me an indicator that the NFT space direction is UP.

Here's the link for the search I made on google trends:
https://trends.google.com/trends/explore?date=2016-01-01%202021-10-23&q=NFT,ICO,STO,IEO,DEFI

I like it!

I actually think you should consider expanding this tool since you can make a profit from it by creating a limit for the levels of transaction visualization someone can get.
Businesses, governments, etc might find the pro version very useful.


As for the hosting, it seems like the tool is not working so consider moving it to a different host.
Also adding small features like 'different view', will improve the UX.

Example
https://anvaka.github.io/sayit/?query=Bitcoin


If you decide to scale this tool and run a pro version, you should keep it free for personal use. The crypto community will love it and it will help you to spread the word about it which will improve your traffic, domain authority, etc

Running blockchain marketing around this tool can also help you to spread the word around it. You can do all the marketing activities yourself from the beginning. Writing great blog articles, showing different transactions of big wallets can go viral on Reddit and other communities.

Good luck, and keep us tuned here for some new info about your development.

Several months ago we analyzed the best 100 IDO projects out there. In the study, we wanted to discover whether a correlation exists between the different marketing activities taken by a blockchain company and the amount it has raised. We were surprised by the findings.




Companies with more links to their sites raised more money during an IEO/IDO.


Essentially, this is because of the logic behind it. When a company invests time, money, and effort into their marketing activities (Conferences, webinars, expanding their Twitter/discord/telegram community, press releases, blog content, etc) they are more likely to get backlinks to their site. A high-quality Blockchain PR
campaign can significantly increase your IDO brand awareness and help with acquiring new high-quality backlinks to your site.

It's important to mention that some of the companies raised pretty high amounts without investing a lot in blockchain marketing & PR.
In some cases, a solid team can drive organic community members which leads to more discussion on the project on different social media which leads to more backlinks.

Another important point is that backlinks shouldn't be the main goal of your IDO. The existence of backlinks itself does not guarantee success. However, it can be used by investors as a gauge of growth, and by the IDO team as one of their key performance indicators.

China recently announced they gonna ban crypto again
https://www.reuters.com/world/china/china-central-bank-vows-crackdown-cryptocurrency-trading-2021-09-24/

Most of the companies will stop focusing on their marketing and SEO efforts in China but I actually think that's your time to shine. Less competition means once China will lift their ban (like they did few times in the past) you will have an advantage.

My recommendation is:
- Find local SEO expert on site like Upwork.
- Let him/her answer several questions per day
- Build your reputation slowly without any black hat tricks.


You can learn more about Crypto SEO on GuerrillaBuzz website

The fact you even think about SEO for your crypto website means a lot. Most of the blockchain projects out there don't really care about SEO. That's a fatal mistake since once the hype of their IEO/DeFi/IDO will fade, they will need to stay relevant, attract new investors and community members.

You can check this informative Crypto SEO guide.

When building your SEO strategy I'd recommend you to first have a clean design in your blog, and think on how you gonna turn your readers into community members/contributors/investors


Once you have all this in place, run in depth keyword research and create a content calendar. Focus on high quality content that gives great value to the readers.

Good luck!
.

This guide will walk you through the fundamentals of crypto link building. You’ll be boosting your Google search rankings and getting increased traffic in no time.

This crypto link building guide will teach you:

● What link building is
● What crypto link building is
● Why link building is important for your crypto business
● How to build links
● What makes a good link

What is Link Building?

When people refer to ‘Link Building’, they’re talking about the process of getting other sites to link to yours. These are commonly referred to as 'Backlinks'. If your page has more backlinks, its credibility in the eyes of the Google search engine increase. This will, in turn, push you up the Google front pages.

You’ll be able to link build, or increase the number of people linking to your page, through a couple of methods. But before we get into that, a hard and fast rule is to always create detailed, informative, and sharable content. If your blog has excellent resources, people will be more likely to want to share it on their own websites.

A tool like SiteChecker will allow you to see some statistics on the amount of backlinks any website has!


What is Crypto Link Building?

Crypto Link Building is the practice of building links that point towards your crypto website. The main difference between this and traditional link building is that you’ll be looking to target sites directly related to finance, cryptocurrency, and blockchain.

By targeting these websites, through forums, podcasts, and networking in the crypto space, you’ll be able to build links that are relevant to your niche. Your main goal will be getting links from reputable sources in the crypto community.

Take a look at this list of the most popular cryptocurrency websites to get a better insight!
Why is Crypto Link Building Important for Your Blockchain Business?

Crypto link building is not only important, but it’s essential to your cryptocurrency business. It's a huge part of blockchain marketing. From boosting the authenticity of your site to increasing your ranking on Google, link building is one of the most vital parts of running a crypto blog. Let’s take a look at the top three reasons why crypto link building is so important.
Reliability, Authority, and Authenticity

Although a cryptocurrency like Bitcoin started back in 2008, it took a long time before it became a household name. Since those early years, more than 4,500 cryptocurrencies have now sprung up. While many of those still haven't gotten very far, if you’re running an IDO project, you want to set yourself out from the rest. How? Gain more backlinks!



One of the best ways to do that is to actively engage in the crypto community and build yourself into a household name. If the name of your IDO project is all over the crypto forums and webpages, with links back to your site, people will become more familiar with your project.



Familiarity breeds trust. If people keep seeing your name around the internet, they’ll be more likely to be ready to take the leap and invest. Being everywhere ensures that you’re a reliable and authentic IDO project.

These three traits are some of the reasons that IDO projects fail. Don’t fall into the trap, get your name out there and build some links!
Traffic From Other Sources

Alongside establishing yourself as a reliable blockchain company, having links to your website on other sites will promote more traffic to your page. Think about all the times you’ve seen a blue link in an article and clicked on it. If you wanted to know more about IDO Marketing and PR, there is an easily accessible link that you can use to do so. Check out this link in one of our previous articles.



If you’re on other people’s websites, there is a higher chance that their readers will find your website. Let’s think about this practically.

If someone is searching on Google, unless you’re the top result there is a high chance they won’t click on your website. In fact, 53% of people only click on the first result. If you’re not in that position, it doesn’t look too great for you.

However, we can completely bypass this rule if you’re featured on someone else’s website. That’s because you no longer have to rank highly on Google, as they’ll be moving straight from their website to yours. If your link is on a high traffic page, that’s potentially thousands of more views a month from click-throughs.
Increase your rankings on Google

As I’ve just started, if you’re not topping that first page of Google, it’s unlikely that people will click on your website. That can be especially frustrating when you know that your content is better or more informative than what’s currently top-ranked.

One of the benefits of link building is that Google records the number of credible sites that link directly to your website. The more of these you have, the more Google considers your page to be trustworthy. Due to this, Google will push you up the search rankings.

By building links, not only will you be improving your Google rankings, but you’ll be gaining more traffic straight to your page.


How to Build Links

Now we know why crypto link building is so vital for your blockchain business. But how exactly do we go about getting people to link to our website? Let’s work from things you can do on your site outward. We’ll start with your own blog pages, then move out on to explaining external tactics.

On-Page:

● Amazing Content
● Infographics and Research


Off-Page:

● Audit your content
● Q&A Sites
● Outreach
● Content Sites
● Guest Blogging



Provide excellent content

The most simple thing we can do when wanting to link build is to provide fantastic content. If you have a poorly written blog that just plagiarizes someone else, no one will link to your content. Most likely, they’ll only find the website you copied off and link to that instead.

With over 5,760,000 blog posts being posted to the internet every single day in 2021, you need content that stands out from the crowd.

Similarly, if your blog is just a lot of fluff without actual information, no one will want to read it. That’s because long-form blog posts generate on average 9x more leads than short-form posts. That means people want content that shines, and sustains that shine throughout the whole blog!

If you want people to actually link to your content, you need to abide by these rules:

● Write long-form articles of over 1,000 words
● Include statistics and links to other sites
● Try and include photos that are relevant to your post, graphs are great!


If you want even more information on how to write a fantastic blog, check out our master guide to On-Page SEO. That blog will give you everything you need to know when writing a crypto Blog SEO.
Research/Infographics

One of the most overlooked parts of producing great crypto blog content is incorporating your own research into your blog posts. In the age of speed media, people get overwhelmed with walls of text.

That’s why one of the best ways is to break things up with infographics. If you’re researching how effective a particular marketing strategy is, why not take your findings and convert them into a graph?

Not only does this break up your article, making it more aesthetic on the page, but it also provides a perfect piece of content that will garner backlinks. If someone sees your infographic on your webpage, they may find it interesting enough to feature in their post. This can provide a strong backlink, and drive traffic to your blog page.

Take a look at these websites that are at the top of the Banana Bread Recipe list. By clicking on them, you'll be directed to their website, getting them natural traffic!



If someone sees your infographic on Google images, they may click on the image and be directed right to your site.
How to crypto link build Off-page

Now that you’ve got fantastic content that is embedded with useful infographics, it’s time to take a step back. We’re going to move away from the content side of link building, and start looking at off-page methods of link building for your crypto website.
Adjusting your website

Once you’ve produced some useful content, your views should start trickling in overtime. After a few months, you should have a clear vision of which of your web pages is the most successful. Depending on what success looks like for you, this could be most clicks each day, most comments, or most shares.

With this information, you can prioritize the pages that are doing better. Once you know which of your pages is technically doing best, you can adjust your website to make sure your content follows that page. This is a great idea if you’re not too sure which style of content would work on your website. Using Moz Domain Analysis, our top pages currently look like this:



Now that you’ve figured out which content an audience connects to most, you’ll be ready to move to the next stages
Q&A Sites

Q&A Sites are fantastic places to get thousands of views on your links. A popular way of doing this is by setting up an account and answering questions in your niche. When someone asks a question, type out a lengthy response, almost like a blog post in itself. Within the response, you can link to your page while pointing to additional information.

What this does is allow someone to see that you’re an expert in the field, while also pointing them directly to your website.

Considering that Quora currently gets around 300 million unique visitors every month, that’s a huge client base potential. If your response is detailed, people will upvote your answer, pushing it higher on the list. The higher it goes, the more people will see and click on your embedded links!
Outreach to connect

Blog outreach is one of the most talked-about methods of link building. This is where you search for blogs that discuss something you’ve written a blog on. After you’ve found one that’s a good fit, you can send them an email stating why they may want to feature your blog on their site.

Avoid spam emails, you don’t want a recycled formula when constructing a cold outreach email. If someone sees a generic formula like:



I doubt people will be rushing to click on your email. You’ll end up straight in the trash.

However, if you actually offer valuable content, they’re much more likely to respond. Let’s think back to infographics and personal research. If you’ve come across an interesting finding and think it would genuinely help someone’s blog, that’s when to get in contact.

An infographic is even better! Like I said before, people love looking at pictures and graphs, rather than walls of texts.

Try an email like this:



Something like this is much more likely to get a response. Why? Because you’re actually offering them something in return, and adding value to their blog post while you’re doing so.

Once again, well structured and effective content is king!
Social Bookmark Sites

Social bookmarking is submitting content to sites that are divided into interests. For example, if you were on Reddit, there are whole subreddits devoted to specific parts of cryptocurrency.

If you have some content that you think would interest these people, you can submit it to their subreddits. Once again, just like emails, avoid spam – only submit worthwhile content that you think people would actually enjoy.

Some other sites like Reddit that you can do social bookmarking with are Steemit, Pocket, Tumblr, and Mix.


Guest Blogging your way to crypto link building

Last but not least, we come onto the part of crypto link building that is furthest away from your own blog. Guest Blogging is where you write an article for another site on a topic you’re an expert in. For Crypto link building, you’ll most likely be writing within the cryptocurrency niche.

There are two ways that guest blogging can work for crypto link building. First of all, if you incorporate links within your article that point back to your own website, you can gain backlinks that way.

Alternatively, if you have a user bio at the end of your post, this is where you can feature your own website.

It’s as simple as that!
But How Do I Find Sites to Guest Blog on?

There are three main ways of finding sites to write guest posts for. These are outreach, using Google search tools, and using free publication sites.
Outreach

Outreach is about reaching out to websites and offering to write for them. The first step to success when working on outreach is finding a niche, so you’re already ahead of the game by writing in the crypto genre of articles.

By knowing your niche, you can easily reach out to other websites that write about crypto. Most of the time, you’ll have to get in contact through email. However, occasionally there is a ‘Jobs’ or ‘Write for Us’ section at the bottom of a webpage.



Above is the bottom of the page for CoinDesk, which you can see has a 'Jobs' section.
Search Tools

Google is an incredibly powerful tool when looking for sites to guest post with. When searching on Google, if you use the double quotation marks, “Like This”, your search result will only show things that have that term in them.

When we put in the terms “Write for us” + “Cryptocurrency”, you can see that instantly we get a range of blogs that are accepting new writers. Simply click through these websites and apply with the following information:



● Why you’d be a good fit, relevant experience
● The content and structure of your proposed article


As you can see, you'll instantly get results. Simply apply to any that take your fancy!


Free publication sites for crypto link building

If you don’t want to publish on other people’s websites, you could post on an open form page. These pages allow you to create an account and start posting, almost like an external blog page. People have found the most success with sites like Medium and Steemit.

Especially in regard to Medium, with over 155.7 million total views, it’s well worth expanding your reach onto their blogs. You can even join the Medium Creator Fund, which will pay you based on the amount of time a user spends on your blog.



If you write a viral article, not only will you be getting paid, but you’ll also be getting much more exposure for your blog, as well as building backlinks.
What Makes a Good Link When Crypto Link Building?

Not all links are created equal. That’s right, even though one link from a webpage does still count as a link, some are worth more to your website than others. There are three things you need to look for when crypto link building.
Domain Authority (DA)

The context of a backlink is incredibly important. Every website gets a DA score that ranks websites from 1-100 based on how likely they are of ranking highly on Google. Using the Moz tool, we can see a website’s relative domain authority.



Websites with a higher DA are usually considered more valuable backlinks than those with a lower DA.

But, there’s slightly more to it than that. A website with a lower DA will actually be more useful to your site if it is in the same niche. Google works this out by seeing what keywords your site ranks for. If there is a cross over, then the site is a better backlink for your website.

Keep it simple – look for high DA scores, but go for similar niche websites above everything.
Avoid Spam

Although it might be tempting to spam links to your website in the comment section of every blog you find, this can actually severely hurt your chances of ranking on Google. Google will quickly figure out your strategy and will tank your page in response.

Focus on the methods that I suggested above instead of looking for easy ways to get backlinks.

Never be one of these people:



Finally, the anchor text of a link is incredibly important. The anchor text is simply the words that are highlighted by a link. If you’ve written an article about SEO Link Building, you want to be linked to it through that keyword. Or, a similar keyword, like Link Building for SEO / How to build links for SEO.

In this example, the anchor text aligns with the product name exactly. The link is anchored as 'Easy Table of Contents' and goes straight to a webpage with the same slug. 

Altering the anchor text so it revolves around similar keywords is a fantastic option for improving the quality of a link. You don’t want links off random words, they need to be anchored in your niche. Even better if they’re directly referring to the title or keyword you used for the article they’re linking to.

One way to check out similar keywords is to use Google Keyword Planner. Simply enter the central keyword that you used, and it’ll generate a list of similar keywords you could also use as anchor texts.
Conclusion

Link building can be a time consuming and expensive task! Our number one tip for crypto link building is to have fantastic content. If you’ve got great content, then over time people will naturally begin to flock to your content. More views = more links down the line!

Be sure that sure your blog is as useful and informative as it can be before you try the other methods of generating links.

If you need help with crypto link building, get in contact with us. We’ve got years of experience with digital marketing under our belts and would love to help you out!

When it comes to marketing and PR, the blockchain space had several changes over the years. Each fundraising method that involved had a strategy that were suitable for it. For example, ICO marketing strategy that worked in 2018 didn’t work well for STOs and IEOs one year later. IEO marketing strategy is different than IDO marketing and PR strategy.

So what is IDO marketing?

IDO Marketing (Initial Decentralized Exchange Offering Marketing) focus on building authority and credibility behind a blockchain project mainly in crypto communities around the web.
If in ICOs many projects focused mainly on attracting investors by creating hype, IDO Marketing campaign focuses on getting investors by building a solid community with active members that support the project in a variety of ways.


### What are the best marketing channels for your IDO?

There are many different marketing channels out there!


With so many marketing channels out there, it becomes extremely difficult to master each one of them for your IDO. 
That’s why I will highlight the most important marketing channels you should consider using in your IDO marketing and PR campaign. 




IDO Marketing PR Tips for Your Campaign:

In every marketing campaign, there is trial and error. Since the blockchain marketing space is relatively new, you should expect to have more mistakes than you would normally have if you were to promote a non-blockchain company. In digital marketing, you can simply run an ads campaign, run some A/B testing, and according to it always improve your marketing campaign. In IDO Marketing campaign, that’s not the cast.

The thing about mistakes during your blockchain pr and marketing campaign is that each mistake costs you money. Even more importantly than that, it costs you time. Time is usually an important factor to every IDO, IEO, and DeFi project out there.
How can you avoid doing mistakes in your PR campaign?

It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.
Warren Buffett

In this section, I’ll share with you several mistakes that many of the IDO companies who approached us at GuerrillaBuzz constantly do. By learning from other companies’ mistakes, you will save thousands of dollars in your IDO marketing and PR campaign.
IDO Marketing and PR Diversity:

I have published thousands of articles over the years for our clients. All of these were on leading crypto news and tech sites around the world. Yet, I learnt that paying thousands of dollars to publish an article on a popular site won’t always generate brand awareness and traffic.

It’s important to be on different sites and yes, it’s great when your company is being mentioned on a site like Coindeck, CoinTelegraph, Investing.com etc
But because those sites release hundreds of articles per day, the chance people will read the article and click on the link to your homepage is not that high.

Don’t get me wrong. I do see the benefits of being mentioned on CoinTelegraph. It’s great for your company credibility, your community will like it, and it might drive some people to your site. But if you will be mentioned in a less popular site with 100,000–500,000 views per month, the impact might be the same or even higher.

That’s why it’s important to focus on diversity in your IDO marketing PR campaign. Don’t focus on expensive (Tier 1) publications. Try to diverse your campaign as much as possible. The more, the better!

Continue reading about it in our new IDO marketing and PR guide

Blockchain companies often waste thousands of dollars on the wrong marketing activities, including low quality journalism, purchasing fake followers, unclear websites and whitepapers.
In order to avoid making the same mistakes others do, you can go over this article, which aims to summarize everything you need to know about launching a successful campaign into one easy-to-follow article.

[Blockchain Marketing: All you need to know

For years I'm working with several blockchain companies, helping them with their campaigns. From ICOs to STOs, IEOs and now DeFi projects.
There's something companies must understand. It doesn't matter what's the market cap or the bitcoin price is. After your fundraising will end, you will need to justify the faith your community put in your idea.

Since I'm working in the marketing I found a common behaviour most of the companies who disappeared after their fundraising had: They didn't care about long term processes like SEO and high quality content.

By writing high quality content and investing your resources on building solid infrastructure, your company will have higher chance to last bear market and unstable times.

You can follow both of these resources to better understand how a proper blockchain marketing and PR campaign should look like:

1) Blockchain PR – Everything You Need to Know
2) Blockchain Marketing – The Definitive Guide

Blockchain PR is one of the most powerful forms of marketing available to companies. This Blockchain Public Relations guide is by far the most valuable piece of content I have ever written.

In this article, I take the experience I have gained over the last four years of dealing with digital and blockchain marketing, working with more than 50 clients from all over the world.

I have put it all into one, summarised, easy to understand guide. The goal of is to teach you everything you need to know about Blockchain PR and Blockchain marketing.

Blockchain PR – The Definitive Guide

   
Over the last few months there been a significant shift towards DeFi. If you’re one of those who already been in the crypto market for a few years you probably notice similarities to the ICO boom.

   
DeFi project can get disproportionate returns which attract many investors that are looking for quick gains.

   
Want to know how fast the DeFi market is growing? We can simplify verify it by checking defipulse traffic:

   
DeFi PR has taken the world by storm in recent months. Investors that are consistently looking for quick gains use DeFi projects to obtain disproportionate returns.


There has been an incredible increase in the DeFi market value growth in the last year. You can see this in the below graph.






The market continues to grow at an astonishing rate. The defipulse traffic for the past few months illustrates this further.


   


With all this buzz, it’s no wonder many new projects are getting in DeFi and looking for PR solutions.


With more than three years of experience working with 50+ blockchain companies, I’ve decided to write and share with you all you need to know about DeFi PR.


This guide is for both companies and investors.


It will teach DeFi companies how to launch a PR campaign. I will also show investors how to detect high quality and transparent companies who run a great PR campaigns.


DeFi PR - Everything You Need to Know