It should be so attractive to musical artists of all stratas, they all get heavily ripped off by the agents of the infrastructure that gets their work distributed. Being able to set up your own money acceptance capability closes the loop for the musical artists, they can now do everything for themselves (which has gradually evolved through the years with the help of digital technology; first recording and production equipment, then the distribution with CD's and mp3's, taking the money is the last step)
Agreed, BitPay should be calling BandCamp relentlessly. It would be a really good fit.