WTH, why in the world these rich people don't bother to get their funds being burned or burried in that cold wallet? Really? they are that rich in which their password can be just be forgotten? This is one problem with being in a decentralized wallets compared to centralized wallet. However, there are new wallets right now that are actually using 2 Private keys that the other will be kept by the dev and the other kept by you and whenever you need to access your funds then you need both to use your private key to access it.