I think most of you are missing the point of Ripple and XRPs.
While currently opencoin has a bunch of XRPs to hand out, note that in the future a "consensus" process can issue more of them. The goal is for them to NOT be scarce, though they are currently scarce since the distribution has just started and not too many people have gotten their 40000 of them yet.
Why would folks give XRPs away to keep them scarce? The ripple community's goal (as envisioned by the creators) is not for XRP to be a scarce commodity, but merely for them to be valuable enough that it isn't easy to spam the whole network with new transactions or new accounts.
So don't expect XRP to skyrocket in value. That's not what they are for.
What are they for? Like the founders keep saying - they're like stamps to let you exchange other currencies.....
Ripple is about the exchange of other currencies, and ripples/XRP are about facilitating that, not about currency speculation in XRP itself. As bitcoin itself has taught lots of people, and as Adam Smith said a long time ago, currency is about two things: value in use and value in exchange. Folks are viewing bitcoin as valuable for both. XRPs are designed for just "value in use".
Or at least that is the intent, as I read it. Ultimately the consensus process (i.e. the community of users) will decide.