ADVENTO Advertising Platform is a platform of programmatic advertising that provides automated purchase of personalized displays of Internet advertising on platforms using RTB advertising and artificial intelligence technology.
This approach allows to improve the targeting and actually move from purchasing advertising places and impressions to buying the target audience!
Detailed descriptios of technology will be in official whitepaper soon

Thank you for such an interesting question.

I can present you a list of benefits for advertisers, it looks as follows:

• Expanding tracking capabilities: you can more effectively track where the ad is shown, how much the users are interested in it, and use this data to optimize the budget
• Improved targeting: you can target the right audience at the right time and in the right context, which reduces the number of "idle" impressions.
• Ability to display a unique banner to the user, based on his interests and characteristics.
•Accelerated launch on all devices: the audience and advertisers can connect through any device, anytime and anywhere in a split second with full automation of the entire process.
• Minimal efforts to set up and manage an advertising campaign through the use of artificial intelligence technologies platform.
• Effective payment: the system offers the optimal cost of a click / impression depending on certain conditions at a particular time, instead of wholesale buying at one cost.
• Ensuring brand security, which is reflected in the control of placement sites and their context: technology allows you to ignore sites with
negative feedback, dubious content, often changing information.
• Increase the income of sites from advertising.
• The addition of digital advertising is traditional due to the setting of minimum rates, below which the show will not be sold and traditional advertising will be shown.

Are you pleased with this not a short list?!

Thank you for your question.

The main advantages of Advento advertising platform include:

• Two Blockchain chains give transparency not only to all financial transactions, but also allow you to record each click and view an advertisement in the distributed registry, which can be checked without using a personal cabinet, using a unique hash.
• Advanced targeting options, through which you can configure accurate delivery of the context to the desired audience.
• Launch ads on all devices, anytime and anywhere.
• Use of artificial intelligence technologies, which make it possible to exclude fraud and robotic traffic as much as possible, effectively moderating advertisements, optimizing the setting and management of advertising campaigns.
• Exclusion of sites with questionable content, negative feedback, often changing information.
• Precise adjustment of advertising to the target audience, excluding people who are not interested in the advertised product.