Well, no matter how good your product and services if you will not promote your business definitely it would not be known. And here comes now the social media platforms. Social media platforms has been a good marketing strategy for small businesses to be able to promote products and services. For a businessmen who is just starting up, promoting products in social media app could be a great marketing strategy. For example there are small influencers that they just need to have free samples of your product and they will showcase it on their social media platform in return of the free products you had given. Even if they are just small influencers they can attract their followers to buy your goods and services. There is an ongoing marketing strategy in social media platforms that called the Affiliate program wherein users will promote your products on their wall and when someone bought it they will receive a percentage on the amount of product that will serve as their income or your payment to them for advertising your product. And I think a lot of users has been doing that and they do create more income on that particular marketing program, that is one of the most effective marketing strategy nowadays.