Anyone have any thoughts to share on this?
Re: The Bitcoin Digital Gold Rush Public Awareness Campaign has launched.
Where is the "Gold Rush" message?
All I see is some nebulous "bitcoin is coming".
Okay everybody's heard of Bitcoin and it is some weird thing. But afaics you aren't conveying a message to people of why they should even care.
First impressions are important. Branding isn't just about recall. It is also about what people associate when they recall.
What are you selling to the viewer? Gold (i.e. speculation because "the masses" don't care about sound money at all)?
Okay I guess with that QR code it is indicating that something digital is coming. But QR codes will become archaic. Shouldn't your imagery be more forward looking or something that will remain consistent.
I don't have any good ideas for suggestions, but maybe someone else will.
And really this is the problem Bitcoin has in general. You can't really advertise sound money. I'd try to emphasize the digital future somehow.
Over the past few weeks, I have been bombarded with questions about Bitcoin. Some have a rudimentary understanding, others know nothing other than the urge to find out what it is. A handful are even aware of Ethereum, but no other alts.
Yes, there is a notion of it existing and doing something. The majority of assumptions are that it is a savings account or stock, and the unspoken question is always: what problem does it solve?
That is why we can kick ass versus Bitcoin in terms of onboarding, because we can offer dozens of apps which interest users in different ways and then the buzz will spread that all these apps are based on
the BitNet: a new form of Internet that even powers mobile apps. We're building a new high-level, decentralized protocol for the Internet.For the finance crowd which you are in contact with, they are starting to be aware that Bitcoin is transforming the financial system as Nash's Ideal Money predicts. So yes the bubble of Bitcoin is underway. I say bubble because I believe Bitcoin has some fundamental flaws (and even the concept of
one perfected Ideal Money is flawed, although asymptotically as a decentralized concept of many competing attempts to create a more honest monetary system, Nash's theory is correct because decentralization of control anneals if there is a greater collective/net opportunity cost to not converging, i.e. if decentralized money is an Inverse Commons not a Tragedy-of-the-Commons).
Bitcoin makes banking more efficient and easier in some ways but does not really solve anything there.
The entire point of Bitcoin seems to be this Nash Ideal Money that we've been discussing over at the Bitcoin Discussion forum, but this is of no interest to most people. That is a very abstract finance concept, so Bitcoin has a huge disadvantage in marketing compared to our plan. And the mass media are doing our marketing for us, by popularizing the meme "Bit".
I have been explaining Bitcoin's value as being akin to a language - we can all use it; directly changing it is effectively impossible; the value is difficult to quantify but undoubtedly sky-high.
Bitcoin is only a speculation and bastion of criminal activity to the masses, and that rightfully scares them. The greater fools (i.e. the majority of the population) only buy at the top of a speculation. So they won't be buying Bitcoin soon (unless Bitcoin's price has peaked in a massive bubble already, which it hasn't yet).