The important thing to think when marketing this is: THINK GLOBAL. Not just crypto market. You have to be thinking Disney / Google sized scope when coming at this. We want the world the adopt this, not just the crypto community.
We must think BIGGER! Include everyone on this planet.
i completely agree, and that's why the materials i'm preparing now are intended for any thinking reader, not only techies. ofc this makes the writing much harder. but not x100 harder, as the audience size grows
Allow me to disagree on some points here. Thinking global in Disney / Google sized scope is right but the approach and ways to reach the global in today's information and connections world are very different. The world is very colorful if you don't speak to techies, if you talk about black some people see grey in it and you are invisible for them. It's better to concentrate on a group of people outside the tech box (non tech crypto community), to frame your story in they worldview but to frame it in a way that it will be easy for them to spread it to the rest of the world. The story about Tau should be "spreadable".
here is the best book of
Seth Godin that talks exactly about those concepts:
https://docs.google.com/file/d/0B4FrvXeliUyYQTlBZTRQR0ZZTnM/edit