Quote from: ohad on March 30, 2017, 10:27:34 PM

Quote from: dmitryshech on March 30, 2017, 09:22:51 PM

Quote from: ohad on March 19, 2017, 09:35:05 PM

Quote from: AEA on March 19, 2017, 09:06:04 PM

The important thing to think when marketing this is: THINK GLOBAL. Not just crypto market. You have to be thinking Disney / Google sized scope when coming at this. We want the world the adopt this, not just the crypto community.

We must think BIGGER! Include everyone on this planet.

i completely agree, and that's why the materials i'm preparing now are intended for any thinking reader, not only techies. ofc this makes the writing much harder. but not x100 harder, as the audience size grows

Allow me to disagree on some points here. Thinking global in Disney / Google sized scope is right but the approach and ways to reach the global in today's information and connections world are very different. The world is very colorful if you don't speak to techies, if you talk about black some people see grey in it and you are invisible for them. It's better to concentrate on a group of people outside the tech box (non tech crypto community), to frame your story in they worldview but to frame it in a way that it will be easy for them to spread it to the rest of the world. The story about Tau should be "spreadable".
here is the best book of Seth Godin that talks exactly about those concepts: https://docs.google.com/file/d/0B4FrvXeliUyYQTlBZTRQR0ZZTnM/edit

good point, and indeed how i saw it most of the time, but the more people putting knowledge into the network, the better for everyone. and it shouldn't be harder than posting in facebook using three-word sentences (subject-predicate-object), it'll be even significantly easier than three words only.
(example of such sentence breaking from the original tau whitepaper: "the quick brown fox jumps over the lazy dog", can be written as "F a fox. F is brown. F is quick. J a jump. F jumps J. J over D. D a dog. D is lazy. ....")

Just wanted to finish my thought/add my additional 5 cents about marketing globally. I know you're working on materials now so hopefully it will be somehow helpful

You can use me as avatar here... I'll explain:

Quote

the more people putting knowledge into the network, the better for everyone. and it shouldn't be harder than posting in facebook using three-word sentences (subject-predicate-object), it'll be even significantly easier than three words only.

How all these people going to know about this magic, easy as one-two-three system though?

Anyhow the mass adoption will start from the crypto community right? So the crypto community should be the first target group.

Now the crypto community, is not one whole peace, the community can be divided for many segments of different people with different level of understanding of the technology and the potential.

The best target group of people for marketing Tau could be the non-tech segment inside the crypto community (investors,traders, entrepreneurs, enthusiasts even the darknetbuyers). And telling the story for them is different than telling the same story to techies or the whole world I already mentioned it in my earlier post

Instead of talking straight to the whole world it much more effective to talk first to non-techies inside the crypto community because they speak the same language with the outside world therefore story is more likely to spread out.

You can definitely include me in this group. If the materials you write will be understandable for me and the MOST important - I would be able to easily (ideally sitting in the pub drinking beer) tell about it to my friend that have no idea what blockchain and bitcoin is and get him exited about it, this is the WIN situation.

The whole point is: it's much easier for you to explain it to me and make me to do the job then explain it straight to my friend that haven't even heard abut bitcoin yet.

Just a little example of my avatar: if you talk about block size with him he gets stressed and bored fast but if you talk about the current block size conflict between BTC Core and BTC Unlimited you definitely catch his attention

If you talk about the current block size conflict between BTC Core and BTC Unlimited to my friend from the pub he thinks you are alien Grin