Hey devs, just found out about your project, it sounds very ambitious. Transparence in Advertising market huh? Does this market really needs it? Like if it would need more transparency or less intermediaries, as you say, it would clear itself like every market does. Papyrus feels to me something good on paper, but not that desirable in reality.
Transparency helps to optimize the ad campaigns better, removes unscrupulous intermediaries, and antifraud marketplace provides better protection against fraud. In total it can save tens of percents of ad agencies' money.
Hmm alright, I understand, but does really digital ad market needs this solution? Sure there are intermediaries and fraud, but it somehow still floats without any signs of going down soon. If there are intermediaries, then there is a use of them. You seem like intermediary too, since you'll need your share too!
There are more than $6 billion of losses in digital market due to fraud only. Shady intermediaries is a big problem too, as often only 40% of initial budget recieved by the publisher meaning that the advertiser only gets access to 40% of the advertising inventory as well. Papyrus introduces a solution for maximising profits both for publisher and advertiser - while cost of using papyrus platform is low, any cuts for any third parties inside the ecosystem are fully controlled and transparent. We are not getting rid of intermediaries, we are providing an option with a long list of benefits for any market participant, easy to use and join. Concerning 'being on paper' we have already released our MVP (working product) on our new website, check it out.