While the idea in itself is great, I don't think that this will gain much attention knowing that a large percent of people has since moved to internet for their entertainment needs and only a few, non tech-savvy people are staying in their couch browsing through the channels of TV for a few hours a day. Most of these people are the ones who are too old to understand what bitcoin is or why is it even existing. Overall though, this is still publicity to get the word out, and we all know how curiosity changes one's POV on a subject.
We all know that people are already moving into internet but still you can't just ignore the fact that TV is one of the greatest medium in advertising. I myself spent most of my spare time in the internet but I still find time to watch news and some of my favorite TV series using the TV. I just wanted to tell you that there are so many investors that are not tech savvy but are investing into something that they think they can profit from. So with this news, advertising the blockchain technology in TV is one way of reaching out to those people who are potential investors that doesn't spend so much time in the internet.
This is great news! People have to be educated about cryptocurrencies, learn about bitcoin and blockchain technology. However, the partnership with Crypto Crow seems like not the best choice to me. His videos are too speculative and investment-oriented. Plus, he makes some ICO reviews from time to time. I think that it would be a lot better if educational videos like huge interviews or animated lectures appeared on TV and informed people about governmental and institutional policies, technological development and potential etc. Otherwise people might get the wrong impression about what cryptocurrencies are about.
As for a third world country like us, it won't be possible to learn about crypto in an instance the moment they saw the ads in television. We are far from being technologically advance, what more to cryptography. We only have farmers at most and works that only uses human power. If only government projects will support education to countries abroad for young generation, teach their fellow folks when they got home. It may happen-people will be educated more.
You shouldn't call your country a 3rd worlder. There's no such thing as first world 2nd world. The internet can be accessed anywhere in the world. You may be living in a poor country but it doesn't mean that you are not as intelligent and informed as to a 1st worlder. We are living in the same world so stop that non sense talk about you being in the third world.