Exactly, they should make their platform easy to look for those potential investors. Their platform is very interesting since it focuses on the the process of providing broad range of services which other existing project don't have. Hopefully they will be actively involved in seeking the best way to get the attention of the community.
I'm not pretty sure how they can look for each of the potential investors since the investors here are very anonymous and just investing to be harvested in the future once the ico ends.
Well investors nowadays are very intelligent and observant. They are checking good and posible project in the future. As if the project dont need to literally find investors instead make the project more attractive and progressive so they can ask where they going to visit and check the project. Media and social networks helps the project for the sake of many.
The team shouldn't seek to hold investors, her main goal is high-quality development and improvement of the project, and investors are today, and tomorrow they can become haters.