Quote from: landomata on February 02, 2014, 09:01:14 AM

Quote from: jl777 on February 02, 2014, 08:57:09 AM

Quote from: landomata on February 02, 2014, 08:49:55 AM

Quote from: salsacz on February 02, 2014, 08:45:49 AM

I am the only one guy who created a list of conferences, who created a list of people of conferences, who is constantly inviting people to the conferences and also who was trying to start to get the funding for the conferences.

Keep up to good work....just try to develop an objective way for the community to judge the results of the spending. (accounts created, Nxt mentions in media, Google searches. etc.)

This is normal practice for any marketing department when they have to report to management.

Everything is being reported https://bitcointalk.org/index.php?topic=412243.440
Everybody is encouraged to help.

Metrics are a good idea, but it is not exactly easy to create a direct correlation of any single expenditure to a specific account creation.

Now advertising is directly measurable, but the NXT community clearly rejected that.

Marketing and PR take time. It is both qualitative and quantitative.

I, personally, am impressed with what the marketing team has achieved. Let us not be such micromanagers of an area that might be outside our expertise.

Does anybody have serious issues about the quality of the Marketing? If so, please help improve it. We need Marketing/PR

James

Salsacz is doing a great job....but some objective matrix is required if only to adjust our spending to more profitable efforts.

What "more profitable efforts" do you suggest. Marketing thread is an open process. ANYBODY can contribute. Do you think Salsacz will ignore good ideas?

As long as we trust Salsacz to make good decisions, then it is a matter of monthly budget. This is Feb. Are we really so objectively dissatisfied with January's marketing results that you are considering to not funding Feb? Are you ignoring emunie, etherium and mastercoin? They all make releases in Feb. You suggest to stop marketing spending now???

James