I agree that to do that with BiblePay, we need to find a (different) and very solid use case and create a boilerplate message, be known for that use case, and launch that particular brand. The problem with us right now is we cant really call ourselves 'the go-to wallet for Christians' because a Dash clone does not really offer anyone an alternative to Dash, or to bitcoin.
Let's forget use-case for a minute and just talk missional values. What purpose do you want this coin to have? When you're on your deathbed, thinking back what do you want to say BiblePay did for people around the world?
For the deathbed reasoning, I think it's more important to focus on thinking how to improve the charity aspect of the system and how to help them even more, especially using BBP coins directly, rather than to focus on technicalities regarding mining and such.
Blah blah blah the charity thing is a clickbait to help win over bigger audience. Its a means to promote any product or an investment vehicle. Primitive thinking model is all behind this cliched approach to success. You know smart people dont go around like this. People come, check out and leave, maintain awareness of the project but no one is gonna lean towards it just because it claims to maintain some charity agenda. Use that money for the development instead of fucking around.