Re: TV Commercials & How they attracting more clients in crypto industry.
its not going to make every viewer suddenly want bitcoin.
many businesses of many industries find that their average customer acquisition costs can be $40 whilst spending $40 to reach 15,000 viewers
basically for every 15,000 viewers they may acquire 1 customer.
so on that bases. rounding the 13mill to 15mill for easy viewer maths. equals only 1000 customers deciding to use the wallet app advertised
so with bitcoin having now millions of people.. thats not even a 0.1% uptick in new bitcoin users.
many businesses of many industries find that their average customer acquisition costs can be $40 whilst spending $40 to reach 15,000 viewers
basically for every 15,000 viewers they may acquire 1 customer.
so on that bases. rounding the 13mill to 15mill for easy viewer maths. equals only 1000 customers deciding to use the wallet app advertised
so with bitcoin having now millions of people.. thats not even a 0.1% uptick in new bitcoin users.
Then it means its just way to introduce them to the term bitcoin.
Those advertisements have their own commercial purpose, they will not invite you towards change and freedom by introducing certain cryptocurrencies (say bitcoin) voluntarily, they just focus on their services/platforms such as casinos, games, exchanges. So, it will come back to the viewer's interest in those services.They may or may not even get involved with the crypto directly. I am not sure how they take the statistics from the TV industry on how many users viewed but soon will be looking into how much growth that particular ad gave to coin switch. If they somehow publish this data then we can know for sure how much impact TV commercials has on the bitcoin or crypto as whole.
But I think there is no solid study on the math that you did right? Like its too less ratio of 0.1% getting turned into crypto users from that ad views. Hell low!
Don't know how it is in your country, but you won't find crypto based ads in my country showing on TV. And I can say that nowadays advertisers prefer internet platforms (like blogs, youtube, even in apps) over TV shows because they have a wider, unlimited audience reach, and can customize targeted impressions based on audience interests (cookies).But I think there is no solid study on the math that you did right? Like its too less ratio of 0.1% getting turned into crypto users from that ad views. Hell low!
well obviously ads have their own commercial purpose of course but in India, their government already have been promoting online payments and online money transfers using UPI with apps like paytm , PayPal and other wallets from start of 2019, they promoted online banking to such an instant where people are no more in queues for transferring money in banks
with the campaign for promoting online payments it slowly shifted to make more people into stocks , and the results were very surprising , although it wasn't governments efforts but the advertisements helped average people notice the importance of investments who weren't aware at the moment and with this step taken now the companies are popping with ads to invest in crypto and its not just about ads in sports almost every channels are getting these ads, this may have positive effect on the crypto as more and more people will join so in my opinion it is not wise to say that cryptos wont be affected .