Quote from: costincty on April 19, 2022, 12:15:19 AM

Hello guys, I'm new here Grin

I will launch my first casino in a few months and I was curious how do you advertise it? How much bankroll you had when you opened your first casino? Have you learned from your mistakes and if yes, what mistakes cost you a lot of money?

I appreciate every answer and thank you!

I have no idea what the budget is but I will give you my thoughts on how you can acquire as many players as possible from the get-go.

Create accounts on all social platforms. (Meta, Instagram, Twitter, TikTok, Forums, Telegram channels)
Try to be active on all of them.
Instagram and Twitter can get you some players and brand recognition.
TikTok is only good for reach and brand awareness. It can't get you many conversions.
Forums because of a lot of already established gambling communities and you can buy signatures and ads for them. It won't hurt if you could create your forum for players.
Telegram channels. Good for live challenges.
*Word of mouth*
The topic for itself but if you can create comfortable accommodation for the user to be entertained in the way of site promotions, races, chat, and giveaways, it can bring an uncountable number of players.

Influencers
You can try to bring influencers in a few ways, some of them are either to pay for the service or convince them to become affiliate partners with you. I would personally go for the second option because you can become long-term partners and with revenue sharing, you don't have to pay them in advance and use that money for something else. Create good promotions that will engage users to deposit money and wager. Some of the ways of doing that is giving them a chance to earn a large sum of money or get something correlated with influencers such as signed merch, etc.
If you are paying them then it should be for streaming services. You can choose between Youtube and Twitch. I prefer Twitch but if you can by law accept players from the Balkan region then go also with Youtube. Balkan streamers usually require on average $500-$2k a month and a lot of them will also agree to become an affiliate.
There are also brand ambassadors. Usually some successful sports person but sometimes it can be a high reach influencer. Pay them to post stories of parlays on your sportsbook with the attached link to your website plus post pictures in your merch with your social media tags.

Website partnerships
Find websites that promote and rate other casinos, and try to become affiliate partners.
Sign a partnership with AskGamblers and their competitors.

Email marketing
Even if this seems like it is not a big deal it indeed is. You won't believe how good this kind of marketing can re-engage players into depositing/playing more.
It is also perfect for funneling them to your forum, telegram channels, social media, and for announcing promotions.

I can go on and on about this. All of this is only a scratch on the surface and considering the brand size of the newly created casino I can't give you advice about acquiring corporate partnerships because they are a lot harder to get when you are not well established.
Try everything, test as many times as possible, and repeat until you see what is working for you. Good luck.