A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952It is good that there is competition between projects. Users will have big choice of different projects and will be able to survive only really useful and necessary for people projects.
Competition is good and it will show what projects are useful and necessary for people.
It is market and during the fall of the market only the best projects will be able to survive.