A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952The most important for every cryptocurrency project is to be usefull for people. There are too many different project but only time can show which projects are really useful for people and are in demand.
Now all market falls including cryptocurrency market. It is very difficult time for all cryptocurrency projects. Even good and proven by the time projects have problems in such difficult economic conditions.