A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952Now many people are waiting for the rise of the market. The fall of the market is very difficult time for all cryptocurrency investments and many project. But the demand in cryptocurrency increases.
People want to see rise because they lose a lot of the money on the fall of the market and now they are waiting for the rise to restore their assets.