A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952People want to see rise because they lose a lot of the money on the fall of the market and now they are waiting for the rise to restore their assets.
Many people investing in cryptocurrency when market increased in price and now they are waiting till the rise to restore their assets, but not all the people are ready to wait and sell their assets.