A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952Many people investing in cryptocurrency when market increased in price and now they are waiting till the rise to restore their assets, but not all the people are ready to wait and sell their assets.
Cryptocurrency market continue to fall and it is very difficult to say how long will be a fall of the market. Fall of the market is the best time to buy the tokens for the best price but also fall of the market is very risky time for investment.