A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952It is very important to continue to develop the project during the fall of the market because only the best projects will be able to survive during the fall of the market.
Fall of the market is the best time to buy the tokens for the most profitable price and have maximum profit from investment.
But also it is the most risky for people time because not all the projects will be able to survive during the fall of the market.