A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952Many old altcoins are overvalued that is why many people are looking for new projects to find the most prospective one and have maximum profit from investments.
But fall of the market is very risky time because not all the projects will be able to survive.
Now many diffirent altcoins appear but not all of them are useful. The most important for investment is to evaluate the potential of new project.