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Anyway, social media is probably the NOW and the nearest future of iGaming/Gambling promotion. Although most operators still uses affiliate networks and partnerships as core of their marketing strategies.
I'm just surprised it took them this long to use social media. It's been one of the best methods for promotion for a long time imo, just that there's probably a lot of limits I guess in connection with gambling since it's, well, gambling. But I reckon it would've still been a boost to their engagement imo. It's also a metric that helps understand the current engagement that they have with their users. I'm pretty sure Twitter itself is pretty lenient with gambling content, and it's a lot easier to see engagement there if properly grown as well.
Social media has always been the best way to promote casinos and other businesses but there will always be restrictions on some platforms like Meta. There are still limitations and requirements that the casino should comply with. I agree that Twitter would be better just like what other huge casinos do to promote more. Igaming has really been succeeding in engaging with their promotions which I think is a good sign and gambling and new forms of gaming have been really innovative these days. It's just that we, users, still have to be skeptical because even scam casinos are now spending funds on Social media promotions.
Igaming has really succeeded in creating promotions, wherever social media is always the main way for iGaming to promote other businesses, especially gambling, which aims to make people interested and arouse the desire to play gambling with lots of profits, to make people who see promotions interested and aimed at customers. old people are attracted back and new customers are given attractive promotional facilities and bonuses. But without us realizing it, some of the interesting iGaming promotions are aimed at attracting new customers, which the new customers may not know about because they have been deceived by attractive promotions that have been strategized and may be fooled in the game. Because beginners don't know and only fall for advertising promotions that are given the promise of bonuses and lots of profits. And this often happens and is experienced by new customers.