Don't businesses usually have their own stuff like that? At least the big ones would've already had it included in their plans to follow through at least a few years back. Maybe except for AI automation, that one was probably just recently made important. Small businesses probably started developing their own when the pandemic started though since it was the only method for them to grow in the current situation back then.
And I guess the biggest thing here is that it lets businesses easily go global. Just look at streamers and the merch they sell. Easily a lot of streamers merch are able to be sold across the globe easily. Schedule wise might take longer but hey, better than never.
Definitely, the moment AI was introduced by openai (AI tests were much older, this is just only saleable one that people could use) all those big companies started to get company accounts there and tried to see what they can do with it, and that's not it, we have now internal built ones as well, all you have to do is just get the data and feed the AI with that data, the AI module is out there, you can do it.
All those graphic ones and such, they are just done by designers and developers inside the firm. So all in all we could say that this isn't going to be something that will be all that easy to handle, we will see much better results on the long run with time, we just need to give it some more time to wait and see what kind of results we will get.