Quote from: gjhiggins on September 02, 2014, 06:47:08 PM

Quote from: AnonyMint on September 02, 2014, 01:49:16 PM

Seems you failed to read a few posts

Thanks for responding. Just to avoid any misperceptions, I did read those posts. They, and the past performance to which you refer informed my criticism. Your summary of Dogecoin's appeal highlights the amateur approach I was referencing.

I don't intend to be offensive, merely precise. I use the term amateur as a precise description. An experienced professional would be able to bring to bear a rich set of modelling / analytic tools and a specialist domain terminology.

Indeed that is why maturing products hire Marketing gurus such as Steve Guttman (former marketing product manager of Adobe Photoshop) who I worked with as a programmer liason at Fractal Design (on what is now Corel Painter) and I observed his skill set and activities.

Quote from: gjhiggins on September 02, 2014, 06:47:08 PM

I can assure you that when conducting a re-branding exercise for, e.g. an instantly-recognisable high street FMCG product, your typical int'l bluechip won't make a single move until they've first invested at least an upper-end six-figure sum in the market research / development iterative loop (qualitative and quantitative) and got back an extensive raft of results and trial serializations.

I'm pointedly ignoring the proffered media-selected informal voxpops because I just can't bring myself to believe that anyone would be hard-pressed enough to cite them as actual insights, so they must be trolling.

Now I am going to teach you something if you are not already aware of the distinction. Data driven marketing is a refinement mechanism. The conceptual qualitative decisions about the target market which drive whether a product has immense potential and spark the initial exponential growth, are made from instincts that encompass a broad understanding of issues and concepts. In fact, too much data driven feedback looping too early can muddle the higher-level process of formulating a target market strategy.

Steve Jobs had these instincts, as my former CEO boss at Fractal discovered. I think I do too, which is evidenced by myself being involved in three products (two where I was nearly the sole author and one or two-man company) so far in my career which all had greater marketshare and penetration than Bitcoin.

Note about a year before the iPhone, I was thinking someone should make a smartphone based on Linux. I had also thought about the open source .Net. My life was too spread out at that time, traveling and not settled. Any way, I had insufficient resources to do the hardware and software integration. I am sure I am not the only person who had these thoughts.

I notice Steve was obsessed with small details. I notice I did that at times, but one of my weaknesses is I will cut corners in order to ship something. I tend to lose focus when I am bored slogging through tedious details, which is probably why I am wasting my time past 2 days posting in this forum.