Yes, boolberry is a very brandable name, but if the person in charge of the marketing is not liking it, then he wont do anywhere as good of a job unless he gets the name he wants.
then this is for one person? I think that if someone goes to work at a company in the area of marketing that does not give you the right to change the name just because you do not like, then what happens when that person leaves and another person comes? also you can change the name if you do not like?