I'm confused about what is meant here, are you really asking to be there and invest there or just to advertise a new valentine-themed project.
But whatever it is, I personally feel this is just the same as the others and indeed when you want to invest there, then continue if it's good for you.
But for me personally I feel that this is just a project that really takes advantage of Valentine's Day and nothing more, indirectly I feel sure that this will not last long especially Valentine's Day is just around the corner.
If I made it clear that I wouldn't be in this project because I don't think it's right for me, but if you want I don't mind if you want to be there but it's DYOR .